G.H. BASS & CO. BRAND MANUAL

art direction | design

​

Branding guidelines for G.H. Bass outlining the outline the many divisions and tiers within the G.H. Bass brand. When G.H. Bass was acquired their branding was unfocused inconsistent. We took G.H. Bass and divided it into 5 categories living under the Bass umbrella. These logos pull from the historical archives of G.H. Bass dating back to 1876. Along with new distinct families further guidelines were put into place insuring design both in-house and through licensing partners remained on brand with the new vision of G.H. Bass.