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ANDREW MARc WEBSITE & BRAND GUIDE
art direction | design
Andrew Marc has been a leading maker of designer outerwear since 1982. During my time with Andrew Marc and Marc New York I was able to create new brand guidelines and redesign the Andrew Marc website.
The redesign of the Andrew Marc website was meant to bring a fresh view of the brand. Allowing the impact of photography to deliver the story of the brand and current collection on the homepage while keeping the shopping a clear and easy path for the customer.
Brand GUIDELINES
The brand guide, as with the website, came with the challange of unifying to brand names under one umbrella while still allowing each it's own pedestal to stand on. In doing so it was important to have strict design rules that flowed throughout to keep everything refined and in it's own lane. From hangtags to the presentation in emails the two labels needed to evolve in tandem.
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