concept | art direction | design
I've had the pleasure of working with Julian Neil from the very early stages of his brand. Neil Naturopathic stands on the statement "Let Nature Heal" and that ideology resonates through all aspects of the brand. In developing the brand we wanted to invoke the feel of an old apothecary and tonics with healing properties, while still maintaining a fresh clean look. The colors of Neil Naturpathic echo the all natural ingredients. Using colors and tones that represent the sea, earth and air.