SPORTS ILLUSTRATED

concept | art direction | design

JCPenney, along with Authentic Brands Group launched the exclusive partnership with Sports Illustrated. The concept for marketing and photography direction drew inspiration from classic sports photography. For The Winter Drop I looked to classic ski fashion photography that had bold, angular poses photographed with wide and dynamic angles. Here’s to sport, the legends it produces, the styles it inspires. A brand that raises its game decade after decade.

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