SPORTS ILLUSTRATED

concept | art/photo direction | design

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JCPenney, along with Authentic Brands Group launched the exclusive partnership with Sports Illustrated. The concept for marketing and photography direction drew inspiration from classic sports photography. For The Winter Drop I looked to classic ski fashion photography that had bold, angular poses photographed with wide and dynamic angles. Here’s to sport, the legends it produces, the styles it inspires. A brand that raises its game decade after decade.