SHAQUILLE O'NEIL | XLG
concept | art direction | design
The XLG voice continually emphasizes that Big & Tall guys should not be overlooked when it comes to men’s fashion. The tone is cool, confident and grounded in authenticity—always interesting but never overly serious—it speaks to men’s style at every level. It’s conversational, smart and connects Big & Tall guys with a common thread: The biggest guy should always be the best dressed man in any room.